Qualitative is the kind of research that is based on In-depth interviews in order to analyze the respondents’ opinion/knowledge of a certain product/service. The most common kinds of qualitative research are focus groups and in-depth interviews.  At RSB, we design, develop, implement and monitor qualitative market research sessions, with an aim to turn consumer intelligence (information) into actionable, managed knowledge.

Our industry experience stretches across many service and product areas. Our Qualitative Research uses the following to explore those areas:

  • Consumer psychographic profiling
  • Advertising research
  • Product research
  • Concept testing
  • Positioning
  • Branding research
  • Brand equity research
  • Ethnography and observations
  • Design and product development
  • Semiotic decoding and deconstruction

The RSB Advantage for Qualitative Research:

Targeted recruiting
Trained Moderators
Relationship with Users
Creative moderating
Strategic reporting