Steve Jobs ‘anti’ Market Research Quotes and what exactly they mean

Its two & a half years since Steve Jobs left us. His thoughts, his words, his genius creations are a daily part of our lives. Most business communities enjoy reminescing about his brilliance, his design, his products. Yet, if there is one community that has a bit of ambivalence looking at Steve Jobs’ views about their industry, it is the Market Research community.

I found four  quotes from Steve Jobs on Market Research from  Walter […]

By |July 1st, 2014|General|0 Comments

How Market Research lost its mindshare & how it can gain it back

How Market Research lost its mindshare & how it can gain it back

When Market Researchers like yours truly gather, one of the discussions we often have is how Market research lost its charm & whether it is possible to gain it back.
Andrew Reid, founder of a Canada based Market Research Company – Vision Critical wrote an article on the very same topic – Market Research Has Lost its Mojo & Heres how it can […]

By |June 25th, 2014|General|0 Comments





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Why another Market Research Blog?

Dear Reader,

Welcome to the RSB blog!

Why This Blog?

One of the things we found was that there are very few blogs that capture the going-ons, the basics – the head & heart of the Indian Market Research industry.

Through this blog we aim to motivate, educate, inform, & entertain (yes! expect some good cartoons too!)  everyone in the industry and those planning to consider our industry as a career option.

Mission of this blog:

This is the […]

By |June 9th, 2014|General|0 Comments